WATCH: Facebook clamping down on who cashes in on ads

 

Facebook vowing to hit fake news and hate speech where it hurts – profits. The social media giant on Wednesday saying it’s getting more selective on who can cash in on ads.

To make money on Facebook, content has to be authentic, not offensive, and follow the social media giant’s guidelines.

The move follows mounting criticism that Facebook’s platform was manipulated to influence the 2016 presidential election.

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Cleaning up its platform is also good business for Facebook, which is looking for big ad dollars.

Facebook and Google’s parent Alphabet make up for around two fifths of internet advertising, which some expect will grow to over 200 billion dollars this year and overtake television.

The new standards come a week after Facebook came clean and admitted that it learned that a sketchy operation likely based in Russia had placed thousands of U.S. ads and hundreds of fake profiles with polarizing views on topics such as immigration, race and gay rights on the site during a two-year period through May 2017.

 

 

Featured image is a screenshot of the video above provided by Reuters.

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The post WATCH: Facebook clamping down on who cashes in on ads appeared first on The Middle Ground.

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